A bird analogy - be like a robin not a wood pigeon

So I thought I'd start off my new Higher Education CRM blog with a bird analogy.

It's time for me to be more like a robin and less like a wood pigeon and this is what I mean.

I've been putting off writing a CRM blog for a few months because of a couple of reasons. Do I have enough to write about? Do I have enough time to do this? Do I have enough authority to talk about CRM? Does anyone actually care what I have to say about CRM in Higher Education?

But this morning I saw a little robin in a tree, tweeting away. Well, I say saw, but I actually heard it first as it was so loud.

Here is the little robin:

You probably can't see from this image but he's on the top most branch of this tree and its waving about because it's quite windy. But he's still singing away at the top of his voice, despite the wind, because he wants to be heard and he has something to tweet about.

The other bird I want to talk about is the wood pigeon. We get quite a few of these in our garden. They stand on our fence and wait and wait and wait until they're absolutely certain that nothing is going to attack them before landing on our bird table. Then peck nervously at the food, looking around all the time to check for predators, only to be scared away by the slightest noise or movement.

So where am I going with this. Well, I decided this morning that I should be more like that robin and less like the wood pigeon and not worry about the concerns I have about writing a Higher Education CRM blog and just go for it.

Do I have enough to write about? There's plenty of good content out there and although most of it is not concentrated on UK Higher Education in particular therein lies the challenge to make it relevant to what I do.

Do I have enough time to do this? Only time will tell, I guess.

Do I have enough authority to talk about CRM? Dictionary.com defines an expert as "a person who has special skill or knowledge in some particular field". Well I've been working for the University of Leicester as a CRM Office for the last 5 years and as a Marketing Officer for 4 years prior to that so I deal with this kind of stuff on a daily basis. I guess that sort of makes me an expert.

Does anyone actually care what I have to say about CRM in Higher Education? Who knows, but it's time to start thinking like a robin and get on with it.

That's all for now

Liz